Skyeskyns Case Study
The Client
- Skyeskyns: Manufacturers and suppliers of finest quality natural sheepskin products based on the Isle of Skye.
The Brief
- To develop an eclectic e-commerce website to showcase and sell the extensive range of craft-produced sheep skin products.
The Challenge
- To utilise graphic visuals supplied by the client's marketing consultant to integrate with the shop functionality, in order to maintain corporate identity
- Selling online in to a Niche market.
- Remote location creating potential buyer uncertainty.
The Solution
- Hotshop, fully featured online shopping system, fully integrated with a creative bespoke design.
- Careful incorporation of high quality photography from John Paul to create lifestyle look and feel to build customer confidence.
- Adoption of comprehensive online marketing strategy with SEO and PPC
The Results
- Increased turnover from year 1
- Strong growth of customer database enabling increased email marketing efforts
- Focus of online product range on top selling items
Customer's feedback
"I am more than happy to recommend HotScot as an e-commerce facilitator for on-line trading. Over the three years since we established our site with HotScot our e-sales have grown steadily year on year until they now form a significant part of our turnover and we are currently investing further in e-marketing as a powerful future growth area.
The management control function has developed with our requirements and HotScot's flexibility of response has been impressive: they have enabled us to have the right balance of day to day hands-on control whilst offering intelligent technical support when called upon."
Clive Hartwell
Managing Director, Skyeskyns Ltd