Birchbrae Case Study
The Client
- Birchbrae luxury self catering lodges, Onich, By Fort William
The Brief
- Creation of a new corporate identity
- Design and build a highly informative website reflecting significant investment in a new 5 Star image
- Integration of a flexible bespoke online booking system
The Challenge
- Needed to perform well on Google, appear on page one for all the key search terms
- Interpreting the very precise design and booking system briefs from the client
- Generating sufficient bookings from the site to enable traditional marketing to be scaled down
The Solution
- Creative website design evolved in close conjunction with client
- Full SEO package implemented to ensure site optimisation integrated from the outset
- E-availability online booking system tailored to clients exact requirements
The Results
- Page 1 rankings for all chosen key phrases, generates high number of search engine referrals per day
- Increased lodge occupancy from online booking
- Reduction in overall marketing budget
Customer's feedback
HotScot were approached to design and build a simple, but highly informative website, with a bespoke booking system for our luxury self catering lodges at Birchbrae. As our sole source of marketing, it also needed to perform exceptionally well with Google and appear on page one for all the key search terms.
"The design and booking system briefs were accurately interpreted and there then ensued a concerted team effort to make the Internet Marketing Strategy work with a high degree of innovative techniques used. Birchbrae now generates an average of 100 search engine referrals per day and ensures an annual lodge occupancy in excess of 70%."
Stephen Fenwick
Owner, Birchbrae